How much does a logo cost in the UK? (2026)
What UK small businesses really pay for logo design and brand identity in 2026, what you get at each price point, and how to avoid paying twice.
Short answer: in 2026 a professional logo in the UK typically costs £200–£1,500 from a freelancer or small studio. A full brand identity costs £995–£2,500 from an independent studio and £2,000–£10,000+ from a branding agency, and London designers often charge 20–40% more than the national average.
UK logo design prices at a glance (2026)
| Option | Typical cost | What to expect |
|---|---|---|
| Online logo makers and templates | £0–£100 | Generic, not unique, limited files, unclear rights |
| Freelance designer | £200–£1,500 | Original concepts and revisions; quality varies widely |
| Independent studio | £400–£1,500 logo, £995–£2,500 identity | Research, concepts, full file pack and guidance |
| Branding agency | £2,000–£10,000+ | Strategy-led identity, extensive guidelines and roll-out |
What affects the cost of a logo?
- Research and strategy. Understanding your market and competitors takes time, and is what makes a logo distinctive.
- Number of concepts and revisions. Three concepts and two revision rounds is a common professional standard.
- Deliverables. A full file pack with vectors and colour variations is essential for vans and signage.
- Brand extras. Colour palettes, typography and guidelines turn a logo into an identity.
- Experience and location. Senior designers and London studios charge more.
What makes a good logo for a small business or trade?
- Simple: recognisable at a glance and at small sizes, like a Google Maps pin or a favicon.
- Readable: legible on a moving van and embroidered on a polo shirt.
- Distinctive: not the same house-and-roof icon every other builder uses.
- Versatile: works in one colour, on dark and light backgrounds.
- Timeless: avoids trends that will date it within a couple of years.
What we charge
At Tradefront Web, logo design starts from £395 (three concepts, two revision rounds, full file pack, copyright transferred). Our Brand Identity package is £995 and Brand Launch, which adds stationery, flyers and a van livery concept, is £1,795. See all prices on our pricing page.
Market ranges compiled from published UK design pricing guides, October 2026.
Logo cost FAQ
How much does a logo cost in the UK?
In 2026, a professionally designed logo from a UK freelancer typically costs £200–£1,500. Small studios usually charge £400–£1,500, and agency brand identity projects start around £2,000 and can exceed £10,000. London designers often charge 20–40% more than elsewhere.
Why are some logos £20 and others £2,000?
Cheap online logos are usually templates or recycled clip art, with limited files and unclear copyright. A professional logo involves research, original concepts, revisions, testing at different sizes and a full file pack with copyright transferred.
What is the difference between a logo and a brand identity?
A logo is the mark itself. A brand identity is the full system: logo versions, colour palette, typography, guidelines and key applications such as business cards and social media, so everything looks consistent.
What files should I get with my logo?
Vector files (SVG, EPS and PDF) for print and signage, PNGs for web and social, in full colour, black and white versions. Without vectors, you will struggle to get a van wrap or sign made properly.
Do I own the copyright to my logo?
You should. Always check that copyright transfers to you on payment. Some cheap services and contests keep rights or reuse elements.
Explore our design services
Logo design in London
Original logos that work on vans, workwear and Google.
Learn more →Brand identity design
Colours, fonts and guidelines so everything matches.
Learn more →Van livery design
Bold, readable van graphics that make the phone ring.
Learn more →Graphic & print design
Business cards, flyers, leaflets and price lists.
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Fast, mobile-first websites built to rank locally.
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Every package and price in one place.
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