Brand identity design for London small businesses
A complete, consistent identity — logo, colours, typography and guidelines — so your van, website, social media and paperwork all look like one premium business. From £995.
Consistency is what makes a small business look big
When your van, uniforms, quotes, website and Instagram all match, customers assume you are established, organised and worth paying for.
Logo suite
A primary logo, secondary versions and an icon, so you always have the right mark for the space.
Colour palette
Primary and supporting colours with exact print and screen values, so everything matches.
Typography
A font pairing for headings and body text that suits your trade and reads clearly.
Brand guidelines
A clear guide showing how to use everything, ready to hand to any printer or signwriter.
Business essentials
Business cards, email signature and social media profile designs included.
Rolled out everywhere
With Brand Launch, we apply the identity to stationery, flyers, quote templates and a van livery concept.
Brand identity packages
Fixed prices, full copyright, and every file in every format you need.
Logo Essentials
1–2 weeks
A professional logo, on its own.
- 3 original logo concepts
- Two rounds of revisions
- Full file pack and copyright
Brand Identity
2–3 weeks
The complete identity most small businesses need.
- Logo suite and icon
- Colour palette and typography
- Brand guidelines document
- Business card design
- Social media kit and email signature
Brand Launch
3–4 weeks
Your identity rolled out and ready for launch day.
- Everything in Brand Identity
- Stationery set and letterhead
- Van livery concept
- Two flyer or leaflet designs
- Branded quote and invoice templates
How a brand project runs
Discovery
We learn about your business, customers, competitors and where you want to be.
Direction
We agree a creative direction before any design work begins.
Design
Logo, colours, type and key pieces designed and shown in real-world mock-ups.
Handover
Guidelines and a complete, organised file pack, with copyright transferred.
Branding for London trades, freelancers and local businesses
We work with businesses across London, with a particular focus on East and North East London, from Walthamstow and Hackney to Ilford and Romford. A brand identity pairs naturally with a new website, van livery and a social media kit — and our Business Launch bundle combines all three for one fixed price.
Brand identity FAQ
What is included in a brand identity?
Our Brand Identity package includes your logo plus secondary marks and an icon, a colour palette, typography, a brand guidelines document, business card design, a social media kit and an email signature — everything needed to look consistent everywhere.
How much does brand identity design cost?
Our Brand Identity package starts from £995 and Brand Launch from £1,795. UK agency brand identity projects commonly run from £2,000 to £10,000 or more, so we sit comfortably within the market for independent studios.
Do small businesses really need brand guidelines?
Yes, even a one-page guide. It means your signwriter, printer, web designer and anyone posting on social all use the same colours, fonts and logo versions, which is what makes a small business look established.
Can you rebrand an existing business?
Yes. We can evolve your current look rather than start from scratch, keeping the recognition you have built with local customers while making everything sharper and more consistent.
How long does a brand identity take?
Usually two to three weeks for Brand Identity, and three to four weeks for Brand Launch, which also covers stationery, a van livery concept and flyers.
More ways we can help
Logo design in London
Original logos that work on vans, workwear and Google.
Learn more →Van livery design
Bold, readable van graphics that make the phone ring.
Learn more →Graphic & print design
Business cards, flyers, leaflets and price lists.
Learn more →Social media management
Content, video and engagement, done for you.
Learn more →Web design
Fast, mobile-first websites built to rank locally.
Learn more →All prices
Every package and price in one place.
Learn more →Let’s build a brand that wins you better work
Tell us where your business is heading and we’ll send a fixed quote within one working day.